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The Quantum Frontier / Google

Showing Google at the cutting edge of a new industry that is still being discovered.

How do you talk about a new technology when its application is still unknown? That’s the challenge we had on our hands when Google asked us to make a film to sit within a wider launch campaign for their new quantum data center.

 

We showed that this research project is a road yet untravelled through a story about the edge between the familiar and unfamiliar, where both we and our audience have to take a conceptual ‘leap.’ The painterly style animation takes us on a road trip through abstract spaces where we see the alluring gold sparkle of quantum technology interact with the world.

Client - Google Quantum AI / Agency - Across the Pond / Role - Creative / Creative Director - Rohit Iyer  / Animation - Art&Graft
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