How do you talk about a new technology when its application is still unknown?

That’s the challenge we had on our hands when Google asked us to make a film to sit within a wider launch campaign for their new quantum data center.

Approach

We told a story about the edge between the familiar and unfamiliar, where both we and our audience have to take a conceptual ‘leap.’ The painterly style animation takes us on a road trip through abstract spaces where we see the alluring gold sparkle of quantum technology interact with the world.