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Client: Google / TensorFlow

Agency: Across the Pond

Role: Senior Creative

Creative Director: Rohit Iyer


Showcasing TensorFlow as a powerful tool for developers to equip for their projects

All around the world, developers are using artificial intelligence and machine learning to solve problems of all sizes. We helped TensorFlow create a series of these global stories to inspire other developers to see how they could use machine learning to take on their own challenges.

My favourite story was based in Rome. Researchers, developers, students and palaeographers joined forces to transcribe the world's largest archive of medieval manuscripts, found in Vatican City.

With developers as our main audience, it was important that the films contained enough technical information to keep them interested.

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