Outvertising's mission is to change the advertising industry by increasing the representation of the LGBTQ+ community. We took famous ads and rewrote them with LGBTQ+ representation in mind. After all, we're in this business and we can change it.

The campaign appeared in digital spaces targeted at the core audience. It also included printed posters mailed out to the UK leading ad agencies. Membership was boosted by 21% during the campaign period.