top of page
Change the Script / Outvertising
Encouraging LGBTQ+ people in the advertising industry to join the Outvertising organisation
The Brief
Get industry-folk to join Outvertising, an organisation with a mission to change the industry through an increased representation of theLGBTQ+ community.
Response
We took famous ads and rewrote them with LGBTQ+ representation in mind. After all, we’re in this business, we can change it.
The campaign appeared in digital spaces targeted at the core audience. It also included printed posters mailed out to the UK leading ad agencies. The organisation had a 21% increase in members during the 4 weeks that the campaign ran.
Client - Outvertising
Agency - Across the Pond
Role - Senior Creative
Creative Director - Jim de Zoete
bottom of page