Agency: Across the Pond
Role: Creative Lead
Announcing the landmark achievement of 'Quantum Supremacy' to the world
Creative Director: Ben Friend
Editor: Janice Hudson & Max Sobal
Animation: Doug Higman
How do you communicate the importance of a quantum computing milestone when it's a complex, dense topic that's hard to penetrate?
We told the exciting story of the crack team who succeeded in what others thought was impossible. A heist film. Something everyone can relate to.
And I had a blast interviewing 17 quantum engineers, despite being certain that I was the least intelligent person in the room.
The film received 3 million views in 48 hours and became YouTube’s 7th trending video globally. It helped people around the world see Google's leading position in the race to build the world's first usable quantum computer.