Animation: Art & Graft

How do you get people to listen to the next few hours of keynote talks at a corporate event?
 

Google China hosted an event to encourage business owners to ‘Go Global’ with the use of Google’s digital tools.

​

The event needed an opener. Something to get the audience to look up from their phones and engage with the keynote.
 

Instead of saying that Google will take you to an international audience, we flipped the script. We told the story of how Google can bring global customers right to their own doorsteps in China.

​

We had 11 screens to play with, so the animation was designed to utilise all screens as the story unfolded.