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AI by you / DeepMind
Getting people from underrepresented groups to see themselves in Artificial Intelligence
The Brief
Drive applications to DeepMind's scholarship programme aimed at underrepresented groups.
Response
Through 'AI by you', we showed the audience that AI needs them as they are. Centered around the idea of 'authorship,' the Creative platform showcases the stories of previous scholars paving their own paths in the AI industry.
The campaign consisted of a hero launch film, a series and social content. All of which significantly boosted traffic to the scholarship application page.
Client - DeepMind
Agency - Across the Pond
Role - Senior Creative
Creative Director - Rohit Iyer
Strategy - Kerensa Ayivor
Series Director - Kate Villevoye
Manifesto Director - Lou Jasmine
Design - Studio NARI
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